Toaster Strudel
Social Media Specialist
Toaster Strudel had just ended work with a social agency when I came on as Social Media Strategist. Throughout the year of my work, I was able to help them celebrate Toaster Strudel's 30th birthday, reach new audiences with partnerships with Buzzfeed and Pop Sugar, and be a part of the reveal of peanut butter flavored icing.
Toaster Strudel had just ended work with a social agency when I came on as Social Media Strategist. Throughout the year of my work, I was able to help them celebrate Toaster Strudel's 30th birthday, reach new audiences with partnerships with Buzzfeed and Pop Sugar, and be a part of the reveal of peanut butter flavored icing.
The Millennial
At the start of the year, the Toaster Strudel brief was very focused on moms who buy Strudel for their children, and the social strategy was centered entirely around that demographic. After a couple of months of listening and engaging with fans on Twitter, it became apparent that there was a large Millennial audience who saw Toaster Strudel as both a nostalgic treat and a reward for "adulting." I gathered examples of this untapped demographic and their love for Strudel and presented my findings to the rest of the team. Within two months, we had refocused the social strategy to engage with this Millennial audience. |